EXO/AUDIT.01
AI Visibility Audit
When someone asks ChatGPT for the best plumber in Carleton Place — does it name you?
Search is changing underneath every local business. AI answers now show up in a large share of Google searches, and buyers increasingly ask ChatGPT, Perplexity, or Gemini for recommendations instead of scrolling ten blue links. This audit measures exactly where your business appears inside those AI answers — and where your competitors are eating your lunch.
Fixed price
$349
Founding five: $249 — first five Lanark County businesses
01. What we check
01
Buyer prompt battery
25–40 real buyer questions, written the way customers talk to an assistant — best-of, comparison, problem, and price questions. Branded questions kept separate so we see discovery, not vanity.
02
Five AI engines
Every prompt run on ChatGPT, Perplexity, Gemini, Grok, and Google AI Overviews — same wording, logged-out session, your market location, date stamped. Screenshots kept for every answer.
03
Mention vs citation vs recommendation
Three separate scores per answer. A mention means you came up. A citation means the AI sent someone to you. A recommendation means it told the buyer to call you. Each one is a different problem to fix.
04
Share of voice vs 3 competitors
Your mention and citation rates, side by side with three local competitors, per engine. This is the page that usually sells the audit by itself.
05
Cited sources inventory
Every URL the engines cited, ranked by frequency. Shows why a competitor wins — usually a third-party page that's easier for AI to parse than your own site.
06
Technical foundation
Can AI crawlers even reach you? We check GPTBot, ClaudeBot, and PerplexityBot access, LocalBusiness and FAQ schema validity, llms.txt, indexing, and whether your content is structured so answers can quote it.
07
Entity & trust footprint
Name, address, and phone consistency across your Google Business Profile, website, and directories — plus review count, rating, and recency versus competitors, since reviews feed AI recommendations.
08
Ranked fix list
Every fix ordered by how many buyer questions it moves, each with an owner (us or you) and a date. 30/60/90-day framing — no vague 'improve SEO' advice.
02. What you get
- Branded PDF report with the full prompt set published — every question we asked, every answer we scored. If a report can't show its work, it's a screenshot, not an audit.
- 20-minute screen-share walkthrough: we hold the mouse, you watch your business appear (or not) in real AI answers.
- Quoted implementation for the fix list — priced per item, no obligation.
03. How it works
Step 1
We build your prompt battery
25–40 buyer questions tailored to your trade and your towns. You approve the list before we run anything.
Step 2
We run it across five engines
About a week of testing, scoring, and screenshot evidence. No access to your systems needed — this audit is entirely external.
Step 3
You get the report + walkthrough
The PDF lands in your inbox, then we walk through it live and answer everything.
Step 4
Optional: Visibility Watch
$99/month — we re-run the battery monthly, track your citation-share trend, and implement one fix per month. AI answers change with every model update; a one-time audit decays.
04. Pricing
AI Visibility Audit
The full 8-check diagnostic, report, and walkthrough. Founding five pay $249.
$349 one-time
Visibility Watch
Monthly re-run, trend tracking, one fix implemented per month. Cancel anytime.
$99/mo
Implementation
Fix-list items done for you — schema, content rewrites, directory cleanup. Priced per item after the audit.
Quoted
05. Fair questions
Can you guarantee I'll be recommended by AI?
No — and run from anyone who promises that. AI answers vary by model, query, and update. We sell measurement and fixes, not guarantees. What we can promise: you'll know exactly where you stand, and every fix will be ranked by impact.
Do I need a new website first?
No. The audit works with any site, and often the fixes are smaller than you'd expect — a missing schema block, a blocked crawler, inconsistent business info. If you do need a rebuild, we'll tell you plainly and quote it separately.
How long does it take?
About one week from approved prompt list to report in your inbox.
Why not just use one of the AI visibility tools myself?
You can — they run $29 to $999 a month, and then you still have to interpret the data and do the fixes. The audit buys you the interpretation and the ranked plan, done for you, in a week.
06. The other audits
AI Access Audit →
Visibility is only half the story. Find out everywhere AI can already reach inside your business — before someone else does.
AI Opportunity Audit →
Your three highest-ROI automations, named and priced in one week. For businesses ready to put AI to work, not just be found by it.
Complete AI Checkup — $999 →
All three audits in one visit. Save $348 versus buying separately.
Ready when you are
Five spots at the founding price. After that it's $349, and the price only goes up as the waitlist grows. If AI is going to answer for your customers, make sure the answer is you.